Exceptional Rum
Since 1865

Exceptional Rum
Since 1865

Exceptional Rum
Since 1865

Our Heritage

At Don Q, our Heritage shows up at the Destilería Serrallés every single day.

Our company's legacy is a living force that drives our constant quest to perfect the art of rum making. It is the collective wisdom passed down through six generations of the Serrallés family through over 150 years at our craft.

Our commitment to the people and techniques that define Don Q have made us the unquestionable favorite in the land of rum: Puerto Rico. Now available in the U.S., we are confident you’ll enjoy our steadfast devotion to the excellence of Don Q.

Don Juan Serrallés

Don Juan vastly expanded the family sugar cane business and founded the Serrallés rum making tradition. Using a copper pot still he imported from France, he produced the first casks of rum sold under the Serrallés name. He also founded the town of Mercedita, named after his wife, Mercedes. Don Juan laid the foundation not only for the Serrallés legacy, but for Puerto Rico becoming the world leader in rum production.

Félix J. Serrallés, Jr.

During his tenure as CEO of Destilería Serrallés (1981 – 2017), Félix Serrallés Jr. focused his efforts on the consolidation and expansion of the family business through significant investments and modernization. Under his guidance, Don Q rum returned to the U.S. after a decades long hiatus, expanded its range of products, and has adopted environmentally conscious production methods that have made a positive impact on local ecosystems.

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