ATTENTION ALL CAPTAINS, SAILORS AND ADMIRALS: THERE’S A NEW PIRATE IN TOWN: DESTILERIA SERRALLES INTRODUCES BLACKBEARD SPICED RUM

NEW YORK, August 5, 2010 – Destilería Serrallés Inc., the distillers of Puerto Rico’s premium rum brand, Don Q announced today that BlackBeard Spiced Rum has landed on U.S. shores.

Named after the legendary King of Pirates – BlackBeard – the tantalizing recipe for the 86 proof premium aged spiced rum combines the finest Caribbean spices, including vanilla, nutmeg and cinnamon with a secret blend of exotic tropical fruits to create a uniquely bold yet balanced flavor.

The infamous BlackBeard carries a legacy of darkness and elusiveness that was romanticized well beyond his death. Renowned for his thick, black beard and fearsome appearance this iconic character will drive the personality and brand imagery of the new product. BlackBeard launches across the United States in August and September with a special focus on off-premise sales coupled with trade media and promotional events in California, New York, Florida and key Midwest markets.

“We are committed to expanding our rum portfolio to bring new and exciting tasting experiences to the market,” said John Eason, V.P. National Sales Manager, Serrallés USA. “BlackBeard Spiced Rum has been many years in the making. We are excited to share its character and substance with rum aficionados everywhere and look forward to shaking up the spiced rum category.”

BlackBeard Tasting Notes
BlackBeard boasts deep rich vanilla and caramel aromas with high notes of oak. At first sip, aggressive vanilla, caramel and secret spices mingle with the soft aged Puerto Rican rum, coating the palate to prepare it for the 86 proof bite as the rum sails through the mouth.

About Serrallés USA
Headquartered in Dallas, TX, Serrallés USA is the exclusive importer of Don Q, Puerto Rico`s Premium Rum. Serrallés USA imports Don Q Cristal, Don Q Gold, Don Q Añejo, Don Q Gran Añejo and Don Q Limón, Don Q Coco, and Don Q Mojito as well as Palo Viejo. Its flagship brand DonQ is the #1 selling rum in the island, where more than 70% of the rum consumed in the U.S. is produced. Don Q Rum is manufactured by Destilería Serrallés Inc. in Ponce, Puerto Rico, where the premium rum making tradition first started in 1865.